Privacy Policy

This page explains how Prime Electronics (“we”, “us”, “our”) collects, uses and protects your personal data when you visit our website, place an order, or contact our support. We operate from the European Union and follow the GDPR.

Summary
  • We process your data to run our store, fulfill orders, prevent fraud and provide support.
  • We use Shopify as our e-commerce platform and trusted providers for payments, shipping and analytics.
  • You can access, correct, delete or restrict your data. You may object to marketing at any time.
Last updated: 1 Oct 2025.

Who we are

Controller: Prime Electronics (EU-based online store).

Legal entity: PrimeElectronics OÜ
Registered address: Juhkentali 8, Tallinn, 10132, Estonia
Email: info@prime-electronics.eu
Phone: +37258189990

What data we collect

Categories of data
  • Order & account data: name, email, phone, billing/shipping address, order contents, invoices.
  • Payment data: processed securely by your chosen payment provider (we don’t store full card numbers).
  • Support data: messages you send us (email, form, WhatsApp), attachments, order numbers.
  • Device & usage data: cookies, IP address, browser, pages viewed, approximate location.
  • Marketing preferences: newsletter opt-in, unsubscribes, consent choices.

Why we use your data (purposes & legal bases)

Purposes

  • Process orders, payments and deliveries.
  • Provide customer service and warranty/returns.
  • Prevent fraud and secure our services.
  • Improve our site and product offering (analytics, performance).
  • Send transactional emails; send marketing only if you consent or law allows.

Legal bases (GDPR)

  • Contract — to fulfill your order and provide services.
  • Legitimate interests — fraud prevention, site security, service improvements.
  • Consent — marketing emails, non-essential cookies.
  • Legal obligation — accounting, tax and warranty records.

Cookies & analytics

How we use cookies

We use necessary cookies to run the shop (cart, checkout, login) and optional cookies for analytics and performance. You can manage non-essential cookies via your browser settings and, if available on our site, the “Cookie settings” link.

  • Essential: store session, cart, checkout progress.
  • Analytics/performance: help us understand traffic and improve UX.
  • Marketing (only if enabled): measure emails or campaigns.

Payments, fulfillment & service providers

Who we share data with (service providers)
  • Shopify (store platform & hosting).
  • Payment providers (depending on your choice): Visa, Mastercard, PayPal, Apple Pay, Google Pay, Klarna, Bancontact, Amex (through their respective processors/partners).
  • Couriers to deliver your order: GLS, DHL Express, UPS, FedEx.
  • Email / notifications (order confirmations, shipping updates).
  • Analytics & security (to protect our store and improve performance).

Providers process data on our behalf under contracts and appropriate safeguards. We do not sell personal data.

International transfers

Some providers may process data outside the EEA (for example, Shopify or email infrastructure). When this happens, we rely on approved safeguards such as the EU Standard Contractual Clauses (SCCs) and additional security measures.

Data retention

  • Orders & invoices: typically kept for 6 years (tax/audit requirements).
  • Support tickets: up to 3 years after the last interaction.
  • Marketing data: until you unsubscribe or withdraw consent.
  • We keep data longer only if required by law or to establish/defend legal claims.

Your rights (EEA/UK)

  • Access — request a copy of your data.
  • Rectification — correct inaccurate or incomplete data.
  • Erasure — ask us to delete data (where legally possible).
  • Restriction — limit processing in certain cases.
  • Portability — receive your data in a portable format.
  • Objection — object to processing based on legitimate interests and to marketing at any time.
  • Withdraw consent — where processing relies on consent.

To exercise any right, contact us at support@prime-electronics.eu. You also have the right to lodge a complaint with your local data protection authority in the EEA/UK.

Children

Our store is not intended for children under 16. We do not knowingly collect data from children. If you believe a child has provided personal data, please contact us so we can delete it.

Security

We use technical and organizational measures appropriate to the risks (secure hosting, access controls, encryption in transit, fraud prevention). No method is 100% secure; we continuously improve our safeguards.

Changes to this policy

We may update this policy to reflect changes to our practices or for legal reasons. Updates will be posted here with a new “Last updated” date.

Contact

Questions or requests?

Email: info@prime-electronics.eu
Phone: +37258189990
Address: Juhkentali 8, Tallinn, 10132, Estonia

If you appoint a Data Protection Officer (DPO), add their contact here.


This page is for general information and does not constitute legal advice. Please adapt to your actual data flows, providers and retention rules.